NAIL your niche grow your brand

Whether you’re just getting started, refining your personal brand, or up and running already, I’ve created a fast-paced course that will help you gain clarity, help you define your difference, and understand how to earn credibility and respect. This is something I’ve worked on for years, for myself and for clients, and it has helped countless personal brands scale their reach and dominate their market.

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Personal branding kit by Dain Walker
Intro
Offer

What Is Personal Branding Kit All About?

This is about you. Your face. Your life. Your reputation. And how the people in your world view you. Whether it’s physical interactions, digital content, or anything in between, the Personal Branding Kit is about unearthing everything you need to know in order to define, focus, and begin to grow your personal brand.

  • Learn the strategy frameworks of successful branding.
  • Define the followers you want to attract.
  • Create a reason for your audience to care about you.
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Brands I've worked With

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5 Years ago I was here
Up
Ninety day brand plan
Today I am here
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Purple lavender program

What to expect in my program

We’re gonna get hands on with interactive exercises. Follow my lead. We’re gonna go deep into strategy, working together to forge your very own personalized brand plan. Know clearly what you stand for. Be capable, clear, and confident when portraying yourself publicly. Present powerfully and grow.

Craft Your Audience

Tactically unleash powerful and clever strategies to cultivate not only followers but an engaged and tailored fanbase you can monetise.

Overcome Your Fear

Learn how to break through the mental challenges or obstacles between where you are right now and where you want to be.

Define Your Path

Learn the essentials to identify your brand to separate you from others and be highly sought. Have impact and influence.

Build Your Credibility

Learn how to master credibility by becoming an iconic figure of authority in your industry, niche or field of expertise.

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Why Invest in this course

Lessons from lived experience
Book of Dain guide to marketing

Downloadable Resources

Straightforward, actionable step-by-step worksheets and examples help guide you to overcome the questions that arise when attempting your personal branding alone.

Dain with a guy in an interview

Real Stories

I’ve documented and deployed strategy with entrepreneurs, CEOs, influencers, elite athletes, global comedians, and famous musicians.

Dain in a stage giving speech

Resounding Success

Learn the same thought processes that allowed me to grow my personal brand into over 600k Instagram followers, a podcast, a book and a global keynote speaker with the fastest-growing branding agency in Australia.

What people are saying

“Great branding is about capturing the essence of what something is, without crowding or diluting it with even a single unnecessary pixel. It’s an art that few have mastered. Dain Walker is among those few.”
Adam

Adam Hudson

Founder of Reliable Education

“Dain Walker is a branding king, effortlessly combining expertise and intuition to shape influential business and personal brands. Working alongside him has opened my eyes to the intricate details and forward-thinking strategy behind building brands that matter, making me wish I had known him sooner in my entrepreneurial journey.”
Frank Greeff

Frank Greeff

Founder of Realbase

“The difference between a rat and a squirrel is branding. Dain will turn your rat into the most beautiful squirrel you’ve ever seen. Dain understands how to communicate who you are and what you are in your most authentic way. Authenticity is the key to creativity. He’s there to unlock it”
Andrew schulz

Andrew Schulz

Comedian and host of Flagrant podcast

“With Dain Walker's expertise, our brand found its true north. He's not just a guide; he's the compass that led us through the intricacies of branding, making our journey uniquely impactful. If only we had found him sooner.”
Grant mayo

Grant Mayo

Founder of Nutrition Warehouse

"Dain Walker is the epitome of a branding virtuoso, seamlessly merging strategic prowess with an intuitive understanding of market dynamics. His unparalleled expertise has not only elevated brands to new heights but has also served as a beacon of inspiration for those fortunate enough to collaborate with him. Working alongside Dain has been an enlightening journey, where his keen insights and forward-thinking approach have reshaped my perspective on brand development. Without hesitation, I wholeheartedly recommend Dain to anyone seeking to establish a lasting and impactful presence in today's competitive landscape."
Fred

Fred Schebesta

Founder of Finder

"Dain is beyond a branding expert; he's a brand therapist. He was able to get inside my brain and extract the details about my brand that I didn't even know. He turned my abstract feelings into art and copy, and took me to the next level."
Mark Gagnon

Mark Gagnon

Comedian, Host of Camp Gagnon & Co-Host of Flagrant Podcast

“Great branding is about capturing the essence of what something is, without crowding or diluting it with even a single unnecessary pixel. It’s an art that few have mastered. Dain Walker is among those few.”
Adam

Adam Hudson

Founder of Reliable Education

“Dain Walker is a branding king, effortlessly combining expertise and intuition to shape influential business and personal brands. Working alongside him has opened my eyes to the intricate details and forward-thinking strategy behind building brands that matter, making me wish I had known him sooner in my entrepreneurial journey.”
Frank Greeff

Frank Greeff

Founder of Realbase

“The difference between a rat and a squirrel is branding. Dain will turn your rat into the most beautiful squirrel you’ve ever seen. Dain understands how to communicate who you are and what you are in your most authentic way. Authenticity is the key to creativity. He’s there to unlock it”
Andrew schulz

Andrew Schulz

Comedian and host of Flagrant podcast

“With Dain Walker's expertise, our brand found its true north. He's not just a guide; he's the compass that led us through the intricacies of branding, making our journey uniquely impactful. If only we had found him sooner.”
Grant mayo

Grant Mayo

Founder of Nutrition Warehouse

"Dain Walker is the epitome of a branding virtuoso, seamlessly merging strategic prowess with an intuitive understanding of market dynamics. His unparalleled expertise has not only elevated brands to new heights but has also served as a beacon of inspiration for those fortunate enough to collaborate with him. Working alongside Dain has been an enlightening journey, where his keen insights and forward-thinking approach have reshaped my perspective on brand development. Without hesitation, I wholeheartedly recommend Dain to anyone seeking to establish a lasting and impactful presence in today's competitive landscape."
Fred

Fred Schebesta

Founder of Finder

"Dain is beyond a branding expert; he's a brand therapist. He was able to get inside my brain and extract the details about my brand that I didn't even know. He turned my abstract feelings into art and copy, and took me to the next level."
Mark Gagnon

Mark Gagnon

Comedian, Host of Camp Gagnon & Co-Host of Flagrant Podcast

“Great branding is about capturing the essence of what something is, without crowding or diluting it with even a single unnecessary pixel. It’s an art that few have mastered. Dain Walker is among those few.”
Adam

Adam Hudson

Founder of Reliable Education

“Dain Walker is a branding king, effortlessly combining expertise and intuition to shape influential business and personal brands. Working alongside him has opened my eyes to the intricate details and forward-thinking strategy behind building brands that matter, making me wish I had known him sooner in my entrepreneurial journey.”
Frank Greeff

Frank Greeff

Founder of Realbase

“The difference between a rat and a squirrel is branding. Dain will turn your rat into the most beautiful squirrel you’ve ever seen. Dain understands how to communicate who you are and what you are in your most authentic way. Authenticity is the key to creativity. He’s there to unlock it”
Andrew schulz

Andrew Schulz

Comedian and host of Flagrant podcast

“With Dain Walker's expertise, our brand found its true north. He's not just a guide; he's the compass that led us through the intricacies of branding, making our journey uniquely impactful. If only we had found him sooner.”
Grant mayo

Grant Mayo

Founder of Nutrition Warehouse

"Dain Walker is the epitome of a branding virtuoso, seamlessly merging strategic prowess with an intuitive understanding of market dynamics. His unparalleled expertise has not only elevated brands to new heights but has also served as a beacon of inspiration for those fortunate enough to collaborate with him. Working alongside Dain has been an enlightening journey, where his keen insights and forward-thinking approach have reshaped my perspective on brand development. Without hesitation, I wholeheartedly recommend Dain to anyone seeking to establish a lasting and impactful presence in today's competitive landscape."
Fred

Fred Schebesta

Founder of Finder

"Dain is beyond a branding expert; he's a brand therapist. He was able to get inside my brain and extract the details about my brand that I didn't even know. He turned my abstract feelings into art and copy, and took me to the next level."
Mark Gagnon

Mark Gagnon

Comedian, Host of Camp Gagnon & Co-Host of Flagrant Podcast

What people are saying

“Great branding is about capturing the essence of what something is, without crowding or diluting it with even a single unnecessary pixel. It’s an art that few have mastered. Dain Walker is among those few.”
Adam

Adam Hudson

Founder of Reliable Education

“Dain Walker is a branding king, effortlessly combining expertise and intuition to shape influential business and personal brands. Working alongside him has opened my eyes to the intricate details and forward-thinking strategy behind building brands that matter, making me wish I had known him sooner in my entrepreneurial journey.”
Frank Greeff

Frank Greeff

Founder of Realbase

“The difference between a rat and a squirrel is branding. Dain will turn your rat into the most beautiful squirrel you’ve ever seen. Dain understands how to communicate who you are and what you are in your most authentic way. Authenticity is the key to creativity. He’s there to unlock it”
Andrew schulz

Andrew Schulz

Comedian and host of Flagrant podcast

“With Dain Walker's expertise, our brand found its true north. He's not just a guide; he's the compass that led us through the intricacies of branding, making our journey uniquely impactful. If only we had found him sooner.”
Grant mayo

Grant Mayo

Founder of Nutrition Warehouse

"Dain Walker is the epitome of a branding virtuoso, seamlessly merging strategic prowess with an intuitive understanding of market dynamics. His unparalleled expertise has not only elevated brands to new heights but has also served as a beacon of inspiration for those fortunate enough to collaborate with him. Working alongside Dain has been an enlightening journey, where his keen insights and forward-thinking approach have reshaped my perspective on brand development. Without hesitation, I wholeheartedly recommend Dain to anyone seeking to establish a lasting and impactful presence in today's competitive landscape."
Fred

Fred Schebesta

Founder of Finder

"Dain is beyond a branding expert; he's a brand therapist. He was able to get inside my brain and extract the details about my brand that I didn't even know. He turned my abstract feelings into art and copy, and took me to the next level."
Mark Gagnon

Mark Gagnon

Comedian, Host of Camp Gagnon & Co-Host of Flagrant Podcast

Personal Branding Kit
The Highlights

The Curriculum
Live at may 17

You’ll learn through interactive exercises how to start from scratch, define your niche and get the unique insights and confidence to scale your brand to heights you might not even be able to imagine right now. We’ll identify your area of expertise and build the credibility to make it public.

Pre order now
Browse chapter plan
1. Master fundamentals
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2. Your  dream audience
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3. Use strategy to overcome
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4. Deploying your brand
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Course Curriculum

Intro, Set Up & Housekeeping
  • Welcome
  • Dain's story
  • Dain's keynote
Module Outcome

Dain will welcome you with a dopamine burst to sustain you through the branding rollercoaster. Understand the mindset of how to approach the course materials and what you need to hand to get started.

Resources: Frameworks
  • 4 Stages of Learning
  • Chunking Up and Chunking down
  • Values Cheat sheet
Module Outcome

These resources are here to support you throughout your journey. We’ll link them where relevant in each module so you always have them close to hand. These tools can help lend a hand if you get stuck trying to brain dump descriptive words or broaden your brainstorming.

Resources: Branding
  • Understanding branding
  • Personal VS Business Branding
Module Outcome

This is to introduce you to some common terminology in branding so you don’t get lost in brandinese. Know what branding clearly is and what is isn’t. We also touch on the differences between personal and business brands for those of you with companies connected to your name or who have done business branding before (yep, it’s a different beast altogether!)

Module 1: Setting Intentions
  • Exercise 1: Casting Your Future Self
Module Outcome

It’s hard to know what you need to be and what you need to do as a personal brand if you don’t know what you want to have. This module is all about focusing on your goals and setting intentions. The outcome will be clarity, you will know who you need to be, and what steps to take, to get to where you want to go.

Module 2: Define your vibe
  • Exercise 2: Personality References
Module Outcome

It’s hard to know what you need to be and what you need to do as a personal brand if you don’t know what you want to have. This module is all about focusing on your goals and setting intentions. The outcome will be clarity, you will know who you need to be, and what steps to take, to get to where you want to go.

Module 3: Craft your voice
  • Exercise 3: Extracting your vocabulary
Module Outcome

In this module you’ll pull together descriptive words that paint a picture of what you want your brand’s impact to be. We’ll focus on clarity for communicating emotionally (how you want to make your audience feel), visually (how you want to appear) and conceptually (how you wish to be perceived as). This leaves you with the tools to talk confidently about your brand.

Module 4: Define your dream audience
  • Exercise 4: Circling your Dream audience 
  • Exercise 5: Pressure Test Your Dream Audience 
  • Exercise 6: Deciding Your Dream Audience 
  • Exercise 7: Dream Audience Profiles
Module Outcome

Knowing who you are speaking to is a powerful tool in creating a potent personal brand. Increase your impact. Discover how to define, approach, categorise, describe and speak to your audience.

Module 5: Overcome Fear with Credibility
  • Exercise 8: Mapping your credibility - part 1
  • Exercise 9: Mapping your credibility - part 2
  • Exercise 10: Mapping your credibility - part 3
Module Outcome

Putting your face, personality, thoughts and reputation on the line is a scary thought. Personal branding is not for the faint of heart, but having fears and battling imposter syndrome in this unexplored terrain is totally normal. Discover how to overcome this by mapping the things that make you authoritative.

Module 6: Resonate with your audience
  • Exercise 11: Mapping your relevance - part 1 
  • Exercise 12: Mapping your relevance - part 2
  • Exercise 13: Mapping your relevance - part 3
Module Outcome

Being credible is only half the job, you also need to be relevant to your audience so your message lands. People don’t care what you’re an expert in if it isn’t significant to their needs. Discover how you’ve changed and overcome in the past, in order to harness your defining moments to connect with your audience.

Module 7: Crafting your brand essentials
  • Exercise 14: The Two Word Brand 
  • Exercise 15: Create Your Brand DNA
  • Exercise 16: Create Your Brand DNA - part 2
Module Outcome

Start taking everything you’ve discovered about your unique niche and form your brand essentials - your ‘moniker’ or title, and your Brand DNA which is your strategy foundation. You’ll see the puzzle pieces starting to come together to form the overall picture. You’ll get clarity on how to express yourself to others in a strategic way.

Module 8: Deploy your brand on socials
  • Exercise 17: Defining your niche
  • Exercise 18: Content Creation - part 1 
  • Exercise 19: Content creation - part 2
Module Outcome

Often the question we’re left after the epiphany caused by the Brand Essentials is how do I get from there to actually making content? This module will give you all the tools to know what makes things go viral, how to create interesting content, how to generate ideas in line with your brand and what your key content themes are. You’ll be pumped and excited to get going and test it all out.

Module 9: Create your Personal Brand Kit
  • Exercise 20: Your Personal Brand Kit
Module Outcome

This last module is taking everything you’ve learnt, placing it into a more refined template so you can showcase your branding to others. Use it as a reference to nail product partnerships, promotion opportunities, castings, clients or brief creatives. It will bring you the confidence and clarity you needed to get the ball rolling and take action.

Finale - Speed over accuracy
Module Outcome

The final take away - Use your Personal Brand Kit like a starting point and a living document and evolve it as you test your ideas. Don’t be limited or locked into what you’ve created to date. Be agile. Evolve as you learn.Evolve as you grow. You’re a person not a robot and your branding will reflect the organic nature of being a human - it’s what makes you fire!

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Invest in your Empire

$379 USD

  • Understand your uniqueness and niche
  • Get clarity on your goals and next steps
  • Confidently brief creatives
  • Know exactly how to create viral content
  • Know your audience and how to connect with them
  • Overcome imposter syndrome with these easy actions  
  • Be able to describe your values and personality to others
  • Overcome the inaction with these motivating insights
Let’s Go!

Let's Get you branded

Your brand ain’t going to build itself, let’s get this show on the road!

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Faqs

Discover quick answers to common questions, covering product details and support inquiries.

Will this work for me in my industry?
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What is the difference between your course and your book?